interest Outlines Latest Efforts to Combat Political Misinformation Ahead of the US Midterms

With the US midterms fast approaching, Pinterest has outlined its latest measures to combat political misinformation via Pins.

Which may seem like a lesser consideration. The visual style of Pinterest, and its Pins, probably doesn’t immediately spark thoughts of potential political manipulation. But as with all platforms, Pinterest has been the target of coordinated manipulation in the past, and as such, it’s important that it too takes steps to address the spread where it can.

Pinterest, it’s also worth noting, has 433 million active users, a huge audience, which will no doubt attract those seeking to influence political opinion, if they can.

First off, Pinterest is rolling out a new search advisory message for query terms that could be related to elections or voting.

Pinterest search prompts

As you can see in this example, Pinterest will show a pop-up notifier on related searches which will refer users to Vote.org for more information.

These types of prompts are only small steps in the broader scheme, but even minimal nudges like this can be effective in guiding users towards more reputable, official sources.

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